Press for Jumptap
If you didn’t get a tablet this holiday season, you may be one of the few. According to Jumptap, the leader in targeted mobile advertising, tablet network traffic jumped 229 percent over an average projected for the day after Christmas, based on historical network traffic. January 2, 2012 also saw a bump, with a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their devices. In its newly released January MobileSTAT, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December. The new device held 10 percent of tablet market share on December 1 and finished the year with 30 percent market share. This year-end surge suggests a 2012 trend for lower-priced tablets.
Jumptap, the leader in targeted mobile advertising, today announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in mobile audience targeting.
Jumptap Inc., a mobile advertising network in Cambridge, has brought on board a new chief technology officer in Bob Hammond, a veteran of Yahoo! and online ad network Vibrant Media.
The red-hot Amazon Kindle Fire turned heads in late 2011, and according to Jumptap, the leader in targeted mobile advertising, network traffic to the device jumped 270 percent in the last week of November. In its newly released November MobileSTAT report, Jumptap found that Seattle, WA was the US city that warmed up to the Kindle Fire fastest; an estimated 1 out of every 124 residents was using the tablet. Seattle is home to Amazon, so it was little surprise that 20 percent of Fire traffic came from within one mile of headquarters. Other cities with the highest penetration of Kindle Fires included San Francisco, Denver, Atlanta and Phoenix.