Headquartered in Westminster, CO, DataLogix recently purchased a controlling interest in NextAction, a leader in SKU-level consumer data, via a massive retail catalog database. DataLogix’s vision is to bring large offline purchase behavior data sets to inform online ad targeting, helping marketers to improve their customer acquisition, retention and ROI. DataLogix will operate NextAction Direct in the traditional catalog segment, and Affiniti Digital in the online ad platform segment.
Entrepeneurs Investing in Entrepeneurs
